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Incoming: Lonely Hearts

Sarah Wizemann

Posted on July 30 2010

Incoming: Lonely Hearts
Ok, I'll admit...it's a little early to post this, as we won't receive the shipment for several weeks, but I'm so enthusiastic about the impending arrival of the New Zealand lingerie line, "Lonely Hearts," (exclusive to Lille for Portland) that I just couldn't keep the news to myself any longer. I'm really digging the sexy librarian vibe in this photo shoot, but perhaps that is because I am now interminably stuck in glasses due to an unfortunate diagnosis of "Extreme Dry Eye." As such, I am revisiting the aesthetic sensibility I had at age 12 and trying desperately to convince myself that this time around, it will be different. No one will laugh at my flat chest or call me Four Eyes, or worse yet, reference my membership in the spitefully nick-named "An-Clan," a band of outcasts singled out for the distinct inability to gain weight or fill a training bra, despite our best efforts. Perhaps if this sort of imagery depicting cute nerd-girls had been prevalent during my adolescence, I wouldn't have suffered the typical teen angst and crippling insecurity that so many of us went through. Alas, the reigning sex symbol of the 90s was Pamela Anderson, and the best-selling bra in America was none other than The Wonderbra. There was nary a slender bespectacled hottie in pop culture (that kept the glasses on rather than tossing them off to make the transition to legitimate sexpot - but I always wondered, how could she get around without her glasses? I wear mine in the shower!) Lonely Hearts is pretty much the opposite of all that. Need I say more? Rather than prattle on and on about the clever styling, youthful designs and downright sexiness of this brand, I'll just share their fantastic photos with you....Enjoy!

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