New Brand Intro - Beija London!
Posted on August 29 2018
The first shipment from Beija London has landed in the shop and, we gotta say, we're head over heels. With 3 unique sizing categories, Beija London has created a brand that features amazing inclusive collections without compromising on style. Using the same fabrics throughout each range, designs are tailored to suit shape and support needs, so style and fit always go hand in hand. X Category - For smaller busts. Always wire free and sized S, M, and L. Y Category - Made for cup sizes B - D for those who require a little more support. Z Category - A range that offers full support in DD - G cups. Beija London is the initiative of sisters Abbie Miranda and Mazie Fisher. Growing up in the family lingerie manufacturing business, with a lifelong insight into the world of bras, they set out to create a brand that is relatable to many types and sizes of women. With their family business at the backbone, Beija London has access to the world's premier fabric mills and factories, as well as a technical team with over 100 years of combined experience. Critique is high at all stages of development. Attention to streamlined and ethical working processes throughout the supply chain is underpinned through tight relationships with their manufacturers. This is reflected in the detail and high standard of workmanship in Beija London products which feel amazing, perform well and last.