Sustainable Brand Highlight - Underprotection
Posted on April 19 2019
Founded in 2010, Underprotection is a Danish brand based in Copenhagen. Creating fashionable and sustainable underwear, loungewear, and swimwear, their goal is to provide customers the ability to combine ethics and aesthetics. Underprotection is so committed to sustainability, they stretch their eco consciousness to all aspects of business from design conception all the way through delivery to the consumer. All pieces are created from sustainable materials such as recycled polyester, organic cotton, recycled wool, and lyocell. Most products are even vegan approved with the exception of the recycled wool and waste resource that has found a new use, milk fiber, for example. What the heck is milk fiber, you ask? I had the same question. It is a textile made from sour milk. The protein is extracted from the milk and made into a soft and shiny fiber that can be spun and used for fabric. All packaging, paper, and polybags used for shipping products are either recycled or biodegradable. Even gift boxes and wrapping paper are made with the FSC certification that ensures products have been sourced in an environmentally-friendly, socially responsible, and economically viable manner. Caring not just for the environment, but for the people that work to make these products a reality, Underprotection screens every supplier to ensure there are no unfair or unsafe labor practices. The screening also weeds out any parters that may not take social and environmental standards as seriously as they do. Underprotection is truly devoted to limiting their carbon footprint as much as possible while still providing consumers well-fitting, beautiful, and comfortable garments. We have some of our very favorites from Underprotection's Spring/Summer 2019 collection included in our Earth Day Sale. Get 15% discounts on these amazing pieces through Monday, April 22nd!