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The Death of Underwire?

Sarah Wizemann

Posted on March 30 2021

The Death of Underwire?

I'm sure you've come across many articles in your feed lately proclaiming that Covid killed the bra. To be sure, we are all wearing a lot less formal clothing these days, including dress shirts, dress pants and dresses in general, all of which require more structural underpinnings. If you're anything like me, you're living in loungewear and only throwing on heels and sequins when you're feeling nostalgic and want to dance around the house in them to feel normal again. But while we agree that CONTOUR bras and UNDERWIRE will probably go the way of the dinosaur in the not too distant future, we don't think the bralette is going anywhere anytime soon. We need something between our girls and the world at large because: patriarchy. Once we return to the office, the glorious freedom of near nudity will cease, and we will need the slightest bit of armor. Also, lingerie can be really fun! Peekaboo bras anyone? I wouldn't give up a colorful strappy option with Summer right around the corner for anyone or anything! That being said, much like the Flappers liberated us from our corsets in the 1920s--and BTW how have we never connected the dots and realized that this followed the Spanish Flu of 1918??? Ladies were looking at those corsets after a year of missing out on debutante balls thinking, "Gee, I haven't fainted in an awfully long time!"--I predict that the next generation will go braless, or at the very least, shift entirely to soft bras. We have been proclaiming this for going on 14 years now (can you believe it's going to be our 14th anniversary this month?!) and insisting that soft, comfortable bralettes would be the way of the future. This includes, but is not limited to, wearing a cami or a tank as a protective/warmth layer, wearing a sports bra all day long, substituting a bodysuit for a bra, and wearing a crop top with nothing else. We wholeheartedly support this trend and encourage you to do the same!

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